International Tracking - How to monitor cross-border shipments from multiple couriers | Qapla' Blog
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International Tracking: Monitoring Cross-Border Shipments from Multiple Couriers

Tracking shipments within the same country is not easy, keeping track of all the issues and reports from multiple couriers at the same time. When it comes to international tracking, or tracking the movements of packages from one country to another, the matter becomes much more complicated. Let’s discover how all this can be achieved in a simple and effective way, making life easier for “cross-border” eCommerce, where internationalization is part of the growth strategy.

International Tracking: How to Follow Cross-Border Shipments?

In the globalized world, it has become a common habit for consumers to purchase items from foreign stores. Indeed, we often don’t even realize we are on a store from another country, so well done are the translation, pricing in local currency, and all aspects of user experience related to the expectations of an eShopper from a specific geographic segment.

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The moment the “distance” becomes most apparent is, undoubtedly, when the shipment originates. Most of the time, these eCommerce sites use more than one courier for the same shipment, and if not properly managed, this can create chaos in the mind of the recipient, who already lives with anxiety and anticipation for deliveries within their own country.

Add to this that international shipments are generally more expensive and encounter more obstacles to overcome, such as customs (in the case of countries outside the European Union) or the change of courier from one country to another.

However, thanks to online tracking and notification services like Qapla’, both the merchant and the final recipient can rest easy even in the face of long and troubled “journeys” of the ordered goods.

 

Below is an example of how the tracking of a delivery is displayed, which, starting from Italy (the eCommerce site in question is Italian) crossed Germany, as a “Transit Country”, with Asendia Europe as the courier and then was handed over to Poste Italiane to reach the recipient in Greece.

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Qapla’s Tracking Page for international shipment with courier change Asendia – Poste Italiane

The user in question, accessing Qapla’s Tracking Page, can see in real-time in which country and location the package they are waiting for is; they will also understand which courier is currently handling the shipment and much more. The consumer can not only be reassured by having an eye on the situation at all times but, in this state of “greater relaxation”, is well disposed to receive suggestions for other purchases or branding messages, promotional or “calls to action” (for example, “subscribe to the newsletter” or “leave a review”). In this article about the new tracking page editor, you can start configuring a fully customizable tracking page!

How does the change of courier work for an eCommerce?

The eCommerce that needs to carry out a cross-border shipment (i.e., outside national borders) only needs to worry about contracting with the starting transporter. It will be the responsibility of the latter to deliver the goods to the destination country, using one or more local couriers (usually, national postal services).

Let’s follow the example in question: the Italian eCommerce receives an order from a Greek customer. The merchant has an agreement with the international courier Asendia Europe, which will take care of delivering the package to Greece, but not directly. Once it arrives at the hub in Germany, Asendia Europe’s shipment “interrupts” and a new one is generated, with a different tracking number. Poste Italiane takes over this new shipment and will deliver the package from Germany to the final recipient in Greece. The eCommerce will not have to deal with this variation but can follow it on a SaaS solution for monitoring and post-sale engagement, like Qapla’.

On the platform, a “parent shipment” and a “child shipment” will be displayed. The parent shipment is always that of the first courier (the one chosen by the eCommerce, in the example Asendia Europe) and the child is the subsequent one, that of the courier who “knocks on the recipient’s door” (in this example Poste Italiane). On Qapla’, a “child shipment” is generated if a request for a new tracking number is received – via the courier’s webservice; from that moment, only the “child shipment” is tracked. The “parent shipment” is updated and “closed” automatically only when the “child” has concluded (status such as “Delivered” or “Pickup Point”).

Below you can see how the 2 shipments appear, one after the other:

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“Parent shipment”, as it appears on the Qapla’ control panel

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“Child shipment”, as it appears on the Qapla’ control panel

Thanks to a unique and uniform control panel like that of Qapla’, it is possible to monitor the status of the shipment even if “broken” into multiple steps. All this, without having to jump from one courier’s website to another. The advantage is amplified when the eCommerce, as often happens, uses more than one “starting” transporter, depending on the country or destination region.

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