SHOP PARMIGIANO REGGIANO: thousands of shipments a year, one unified customer experience
- 40,000 shipments managed from 2020 to 2023
- +25% shipment growth in a single year
The challenge
In 2020, the Parmigiano Reggiano Consortium launched its own online shop to create a direct sales channel for its member dairies. The challenge was managing the technical complexity: each order can contain products from different dairies, each with its own shipping location and lead times.
- Multi-shipment orders: complex coordination across dozens of different locations and dairies
- No in-house logistics: many producers had never handled eCommerce shipments before
- Fragmented experience: need to send consistent, multilingual tracking notifications from multiple different senders
The solution
Qapla' was integrated into the end-to-end flow alongside Calicantus and SpotView to automate shipment assignment and simplify operations for the dairies.
1
Automatic assignment: the system analyses each order and routes shipments to the correct dairies.
2
Simplified operations: dairies manage labels and picking lists through a guided, step-by-step process.
The results
3 clicks
for dairies to manage labels and picking lists
+25%
growth in shipments handled in a single year with no disruptions
- Dairies manage shipments independently, even with no prior eCommerce experience
- Unified, consistent customer experience despite the complexity of multiple senders
- Entire shipping workflow completed in just 3 clicks
"Our technical team worked alongside Qapla' to customise the solution to the Consortium's needs. We unified all post-shipping communications while ensuring the seamless transfer of all required information."
Tech Lead, Spotview
"Delivering a collective advantage to the member dairies, streamlining the Consortium's internal processes and making the most of available resources."
CSO, Calicantus