Pittarello: more shipments, fewer tickets, one single integration
- -40%WISMO (Where Is My Order?) requests to customer care
- +35%shipment growth in 2024 vs 2023
The challenge
Pittarello is one of Italy's leading footwear and accessories retailers: 64 stores, stock distributed across warehouses and points of sale, and a rapidly growing eCommerce operation. In 2024, shipments grew by 35% compared to the previous year. With such a fragmented logistics network, rapid growth risked translating into delays, errors and uncontrolled costs — rather than success.
- Orders spread across multiple warehouses and stores: risk of delays, errors and unplanned costs
- Fragmented stock: impossible to sell online the inventory sitting in physical stores without a unified view of availability
- Slow, unoptimised carrier selection in terms of both cost and delivery time
- Growing volume of WISMO requests: open tickets and support costs on a constant upward trend
The solution
Pittarello built an integrated ecosystem connecting Shopify Plus, OneStock (OMS for order orchestration) and Qapla', with the technical integration handled by ICT Sviluppo.
Shopify Plus
OneStock OMS
Qapla'
ICT Sviluppo
1
Automatic routing to the most efficient node
Every order is directed in real time to the warehouse or store with the right stock availability, reducing preparation and delivery times.
2
Automatic reallocation when a product is unavailable
Zero delays, zero cancellations. The system always finds an alternative without any manual intervention.
3
Label printing, multi-carrier management and centralised tracking
Qapla' handles the entire shipping phase across all integrated carriers, with Pittarello-branded notifications.
4
Post-purchase as a revenue channel
Every delivery email becomes an active touchpoint: promotional banners, product recommendations, personalised content.
The results
-40%
WISMO requests — customer care can focus on high-value activities again
+35%
shipments handled without increasing operational complexity
- A single API integration for all carriers: new services added with no additional development required
- Branded tracking notifications turn every delivery into a revenue opportunity
"Qapla' is now an established partner that has supported our growth in shipment volumes, allowing us to manage all carriers through a single integration with a high degree of flexibility."
Book a demo — see how it works for your eCommerce
Want to see how Pittarello structured the project? Talk to one of our experts and find out how Qapla' can reduce WISMO requests and improve logistics efficiency in your case too.
- Understand how to better manage distributed stock, order fulfilment and multi-carrier shipping
- Discover how branded notifications generate additional revenue in the post-purchase phase
- Get real data and figures on multi-carrier management at scale